art direction

A key highlight of my portfolio is the photo art direction I led for Amazon’s fashion campaigns. Working closely with photographers, I developed a cohesive approach to lighting and shadows, ensuring every image—regardless of where it appeared across the site—felt unified and on-brand. This strategic normalization was crucial given the vast array of placements, allowing for visual consistency even as images traveled across homepages, category banners, and editorial features. By streamlining the creative process, I enabled faster product shoots and an accelerated creative calendar. As art director, I could guide multiple shoots remotely, often juggling other high-touch projects, all while maintaining a polished and harmonious brand aesthetic.