world changers united
I had the inspiring opportunity to collaborate with World Changers United, a quirky, up-and-coming charity and social movement dedicated to making a difference.
As brand developer and creative director, I created their logo, brand book, and an array of marketing collateral, transforming their vision into a bold and cohesive brand identity. I
also directed their iconic phoenix bird artwork and designed a website with striking graphics, impactful block fonts, and a vibrant color palette—ensuring their mission leaves a memorable and lasting impression.
Brand design
World Changers United’s brand pairs the modern clarity of Proxima Nova with the bold character of Gilroy, creating an energetic and approachable style. The custom heart-shaped world logo symbolizes unity and compassion, while the vibrant phoenix bird artwork—now a mascot for the founder—captures the spirit of resilience and transformation at the heart of the movement.
website design
One of the most exciting challenges was bringing their website to life in just 24 hours. With no time to spare, we leveraged Squarespace’s backend and got resourceful, rolling up our sleeves to design and launch a bold, functional site from scratch. Today, the website boasts custom e-commerce with branded apparel, streamlined donation pages, an integrated email platform, and a growing hub of resources—all presented with eye-catching graphics and vibrant block colors. This scrappy, fast-paced launch proved that great design and meaningful functionality can go hand-in-hand, even under the tightest deadlines.
